You heard it on the (digital) radio, now you’ll see it on the (YouTube) TV show. Austin emcee Lench released What Happened To Austin? (My Beautiful City) recently, but in today’s digital world, every statement song needs a video to go along with it. This is a simple but powerful expression of what was, what could have been, and what is becoming in the ‘Live Music Capitol of the World’.
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One of my favorite spaces to comb for content is the I Support ATX Hip Hop, Do You? group on Facebook. It’s a nice way for me to step out of my circle of friends/peers, and a chance to get out of my sonic comfort zone. On occasion, you come across a diamond in the rough, and today was one of those days. Enter the track What Happened To Austin? (My Beautiful City) from Lench of Brown South Entertainment. This song is one of the most poignant and eloquent takes on the gentrification of Austin that began in the late 1990s, picked up steam in the mid-2000s, and is still rampant to this day. This song is like the musical equivalent of the film Slacker… it’s definitely a true trip down memory lane for us born and raised in the ATX.
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Chief and TheDoomsdayDevice 