Identity is a very key part to hip-hop, as anything less than the truth is glaringly obvious when it comes to the beats and rhymes. Clearly, ConductHer (of ChurchCough) is completely aware of this fact. She is currently deep in the trenches producing ChurchCough‘s upcoming release, but she took the time to drop Golden Gays, a statement on being honest to yourself, your feelings, and the people close to you when it comes to attraction. ConductHer weaves her tale through the bombastic track, making sure to include very key points such as not falling into societal norms by default, trusting those feelings you may not understand, and avoiding looking for love in all the wrong places. It’s been a pleasure watching ConductHer grow as a producer, songwriter and a person, and I look forward to more expressions of self and reflections on life from her. Be sure to like the track if you’re feeling it, leave a comment, and share it around so others can benefit from shared truths.
When ConductHer and NonsenseSpence first joined up to form ChurchCough, I was immediately interested in their approach and aesthetic… it reminded me of the most free spirited aspects of bands like Yacht and Hot Chip. The beats are tight and driving, but the vocals are sparse and stream of consciousness. Their debut video, Creek, was a nice thunderclap in the distance… a sense that a storm was coming. For Off, the crew reconnected with Nathan Bailey, and this time you’re dropped right into the eye of the hurricane of creativity. The video is driven by a handful of strong images, immaculate lighting and a sense of purpose that comes off as a statement piece. If this is an indication of what’s to come for ChurchCough, I’m doubling down on my seat for this ride.
Posted in Audio-Visuals, General Information, ShuffleCast, Spotlight, Underground Me Now
Tagged chief, churchcough, conducther, creek, hot chip, nathan bailey, nonsensespence, off, the doomsday device, yacht
San Marcos has always been a nurturing haven for creative souls, and over the years, the city has really seemed to fall into one of the best creative strides it has ever been in. Many, many groups are arriving on what has become a scene in flux, and yet, these groups are still finding inspiration and ways to thrive. ChurchCough, made up of members ConductHer and NonsenseSpence, is one of the latest to arrive, and their ambient sound is a breath of fresh air on a scene heavy with rock, hip hop and electronic music. I am looking forward to hearing more from them, but for now, this self-titled debut project will hold me over just fine.