Category Archives: Underground Me Now

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Throwback Vibes :: PNTHN’s ‘Megatron’ Video

Posted on April 12, 2019 | Leave a comment

PNTHN is back at it again, which is a good thing, because their music video game has been strong since day one.  For Megatron, the crew goes for an older vibe, dusting off the late 1990’s aesthetic to the fullest.  All of the earmarks are there : donuts in the parking lot, rapping in an abandoned warehouse, fire in a barrel, dutch angles, tons of crew, and even aged video all add to the quality and feel of a song with strong energy as a foundation.  Henriques definitely did his thing visually, and PNTHN did what they do, making the result one that speaks for itself.  Dope, for sure, and has me ready for more.

-chief

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Dark Arts :: Gain Gang Connects With Sertified And Pirscription For ‘Voodoo’

Posted on April 11, 2019 | Leave a comment

Gain Gang, the ‘national beat store for rappers’, just hooked up with Texas rappers Sertified and Pirscription for Voodoo, an extremely moody banger with subtle allusions to both flexing and mysticism, all cleverly intertwined with a music video that shows growth for the artists involved.  Elements of clairvoyance and voodoo (of course) permeate the video, especially in the extremely well-lit tarot and crystal ball sequences.  Add in the blunts, gold teeth and Texas flavor, and you’ve got a familiar foundation with a fresh twist on the top.  Good stuff all around.

-chief

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True Foundations :: ImYoungin Talks Real On ‘Change Up’

Posted on April 10, 2019 | Leave a comment

Life is full of odd behavior and second guessing, and it’s crystal clear that ImYoungin understands that to the fullest.  Change Up, his latest music video, is a focus on staying real to yourself, embracing your come up, and navigating the mine field that is jealousy and envy at your success (and/or others’ lack of success).  ImYoungin avoids the cliches of fancy sets and big money objects, instead opting to keep he and his daughter looking fresh while hanging out in the neighborhood, possibly as a testament to show how he will always support those that show support back.  The track hits hard, ImYoungin effortlessly switches between a mellow hook and blistering verses, and the video is full of images that would make even the most heartless cat on the street stop and smile for a second.  Check out the vid, give it a like and a share, and leave a comment… and as always, support local!

-chief

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Posted in Audio-Visuals, General Information, ShuffleCast, Spotlight, The Good, The Bad, The Ugly, Underground Me Now

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Master Mentality :: Curbside Jones Laces Us Up Quick With ‘Lupin’

Posted on April 9, 2019 | Leave a comment

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Curbside Jones, possibly more so than any other Texas hip-hop artist, continually finds ways to reinvent himself and sound fresh while keeping a signature feel to his sound.  On his latest drop, the Lupin single pack, Jones offers up a quick banger with clever wordplay and a methodical track with some weight to it, and as a bonus, he gives an acapella for anyone wanting to mix (or possibly remix) things up.  Even the cover has a flare and style of its own while simultaneously mirroring the aesthetic of classic jazz albums.  For a buck, what have you got to lose?

-chief

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Posted in General Information, ShuffleCast, Spotlight, Underground Me Now

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Pretend Agenda :: ‘Let’s Go Camping’ With TrumpCard

Posted on April 4, 2019 | Leave a comment

TrumpCard believes that the children are the future, and it shows in their latest music video offering, Let’s Go Camping.  After a recent visit to the Texas state capitol, the group decided to try and bring a set of young ones into the fold, helping to educate them in their beliefs and teach them the proper ideologies to succeed in life.  As evidenced by the video, the group’s methods are flawless, and the young crowd quickly fell in line with their train of thought.  If you’re interested in going camping with TrumpCard, all you have to do is like the video, leave a comment, and share it around!

-chief

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Mind Scramble :: The Brain Drops Visual Science With ‘Many Questions’

Posted on April 3, 2019 | Leave a comment

The Brain, member of prolific Austin hip-hop outfit SubKulture Patriots, has recently been bitten by the bug that is visual creation, and in a giant step forward, has released a multi-layered instant classic in the form of Many Questions.  The Brain has always been known for writing that is both creative and dense, and his visual style follows suit to great effect.  The feelings of the questions provided juxtaposed against the eerie visuals are addressed in the song’s midpoint by the vocal sample, and the flip from hectic cutting against the questions to a bolder, longer take with an assertive flow for the answers gives the song great balance.  Definitely give this one a like, share and a comment, as The Brain says he has more in store for us.

-chief

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Mellow Hype :: Poolboi Blu Steps Up To The Director’s Chair For ‘Lounge’ Video

Posted on April 1, 2019 | Leave a comment

When it comes to being an independent musician/artist, you enjoy collaborative efforts, but you quickly learn that the key to putting out songs/videos at a rate that works for you is taking over in all capacities.  poolboi blu has had the beats and rhymes on lock for a minute, but 2019 is showing that he has a visual side as well.  His first music video from ANTSY is the self-shot and edited jam that is lounge, and it features poolboi in elements that he is quite familiar with… home, Bad Ingredients Records, the Yellow Store, and even in the proximity of a pool.  As much as I like working with poolboi on the video tip, if this is an indication of what he can do with no experience, I’m all for seeing what his visual eye develops into.  Give this one a like and a share, and be sure to leave a comment as well.

-chief

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Quick Hit :: Kenny Casanova Self-Produces A Banger With ‘WE$ $NIPES’

Posted on March 29, 2019 | Leave a comment

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Writing rhymes is an incredibly dedicated discipline already, but for a certain breed of lyricists, one of two things inevitably happens… they either spend enough time around producers that they become inspired to produce themselves, or they out-write the beats that are available and become forced to learn how to produce in order to keep the song output going.  I’m not sure which path Kenny Casanova chose… he may not even adhere to one of those paths… honestly, it doesn’t even matter, because WE$ $NIPES goes hard regardless.  The airy, 808-grounded beat has an upbeat energy to it, and Kenny Casanova matches that energy with his rhyme patterns, delivery and bars to a tee.  I’m looking forward to the day when Casanova starts moving in multiple verse tracks, or possibly beat switches, but whatever he chooses to continue to do, I’m down for it.

-chief

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Posted in General Information, ShuffleCast, Spotlight, Underground Me Now

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Scenic Route :: Mirage The Gr8 Drops Video For ‘Rollin’

Posted on March 28, 2019 | Leave a comment

Mirage the GR8 has been focused on dropping groups of videos for his musical releases over the last couple of years, and with each coordinated effort, the quality of the work seems to grow.  With Rollin, Mirage reached out to some of his Dallas people to help capture images, and he reached out to yours truly for the edit.  The result, in my opinion, is quite impressive, and the type of quality that all involved can stand behind and be proud of.  Check it out for yourself, leave a like and a comment if you dig it, and share it with others so every can be blessed by the dopeness.

-chief

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Posted in Audio-Visuals, Chief News, General Information, ShuffleCast, Spotlight, Underground Me Now

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Lonely Crowd :: BluMoon Releases ‘Depressed Again’ Video

Posted on March 27, 2019 | Leave a comment

There is something ingrained in the creative spirit that makes it difficult for us to connect on any level other than deeply.  As a result, despite some of us being thrust into the public sphere, there is a loneliness that hangs around and influences mood and emotions.  With the help of director Bita Ghassemi, BluMoon is able to visually capture that feeling with their music video for Depressed Again, one of the many incredible songs on their latest release Slow Burn.  Check out the video, give it a like and a share, and leave a comment to show your support!

-chief

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