Tag Archives: heir max

Right Now :: Heir MAX And Fake Four Inc. Share ‘The Moment-20’

I think it’s important to let Fake Four Inc. and heir MAX speak on this project : 

“This album is dedicated to Scotty Sixo whose birthday is September 10th.

In heir MAX‘s words:  ‘This project is very dear to me.  I talk about a lot of personal things I had a lot of time to reflect on during the Pandemic…. I hit on my childhood, how I grew up in Dallas Texas dealing with addiction, corrupt cops, the Pandemic, depression, and the pursuit for happiness.

I want to dedicate this album to our Dear friend Scotty Sixo Trimble.  A lot of us owe you so much and I am truly thankful to have had you as a friend. We miss you so much.’

Fake Four Inc. is proud to share this EP by Texas‘s heir MAX as a free digital download on Bandcamp day today.  With production by Moodie Black, Factor Chandelier, Progeny and more, heir MAX offers a unique blend of sonic influences backing up poignant, biting rhymes.

Joseph Johnson, aka heir MAX, is a hip hop artist based in Fort Worth, TX, and half of the duo Alligator Food with ScottySixoTrimble.

Alligator Food was hard at work on the follow up to their debut album, Even Petals, when Sixo suffered a fatal heat stroke during a motocross race.  The devastating loss of not only his friend but also all of their recorded material was a career setback not many could recover from.  Wanting to continue the pursuit of his childhood dream, heir MAX began to pick up the pieces and embark on his new journey as a solo artist.

heir MAX’s music has been described as “light-hearted with a dark twist.”  Drawing from unexpected influences like Dave Gahan, Muddy Waters, Trent Reznor, and the Dead Kennedys, heir MAX delivers catchy choruses over moody yet upbeat soundscapes, creating a sound uniquely his own.  MAX is as comfortable on a skateboard as he is on the mic, weaving his life experiences together without a lot of tricky metaphors.  The lack of overcomplicated and obscure references make heir MAX instantly relatable.  His tales, inspired by the likes of Slick Rick and Ghostface Killah, range from childhood skatepark antics and cartoons to serious topics, like corrupt cops- the subject of his song Ralph.

Though it was through Sixo that heir MAX met Ceschi and became part of his Fake Four, Inc. label, heir MAX quickly made a name for himself.  MAX has played alongside greats like 2mex, producer Factor Chandelier, Ceschi, MC Homeless, Onry Ozzborn, Height Keech, and the legendary Myka 9.  He has performed on several dates on the Vans Warped tour and is the go-to opening act at any major hip hop show in Texas due to his dedicated hometown fanbase.”

-chief

Masked Motivation :: Heir MAX Visualizes MF Doom Tribute Via ‘Exclamation Mark’

Here we are, nearly ten months removed from the death of iconic hip-hop figurehead MF Doom (eight months if you are counting from the date of the death announcement), and many of us are nowhere closer to coming to terms with this monumental loss.  To be fair, 2021 has not been easy on hip-hop fans, with Doom‘s passing marking the first of several iconic members of the hip-hop community passing away, but with Doom standing as ‘your favorite MC’s favorite MC’, it will be a long time before the masses are able to move on.  That being said, his legend is being kept alive by artists like heir MAX, who recently dropped a video for Exclamation Mark, one of the tracks off of his tributary MAX DOOM Mixtape.  The video, directed by Murdered, is a straight-forward affair, with heir MAX dropping his testimonial while donning the MF Doom mask as bits of his fictionalized discovery of the masked interspersed throughout.  If you’re a fan of MF Doom, or just someone who respects a proper tribute, then check out the video, leave a like and a comment, and share it with other hip-hop fans and lovers.

-chief

Props Party :: ‘DOOMpeerREVIEW’ Episode 003 Drops

Another week brings us another episode of DOOMpeerREVIEW, the Chief and TheDoomsdayDevice-hosted video show that recently premiered on the DOOMtubeATX YouTube channel.  Episode 003 features videos from …&More…ChiClopzKenny CasanovaChucky BlkAlligator Food (Sixo Heir Max), Ben BuckUpper RealityCrew54Notes Floats with Suzanna Choffel and Butcher Bear featuring Chief and TheDoomsdayDevice and BoomBaptist.  Check it out, leave a like and a comment if you dig it, and share it around for others to enjoy.  Don’t forget to subscribe to DOOMtubeATX for more content in the near future!

-chief

Mental Imagery :: HOMEROOM And Friends Connect For ‘Mind Masters’

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For anyone under the impression that HOMEROOM may be on an indefinite hiatus, those thoughts have been struck down with the release of mind masters, one banger of a surprise single.  Heir Max and Jayoin jump on the track to make the lyrical onslaught double the potency, and John Tunstle comes through with another wonderfully produced beat for all of the chaos to collide on.  If this is an indication of an upcoming HOMEROOM album, I’ll be right here, ready and waiting to listen.

-chief

Big Arrival :: Alligator Food Makes A Major Debut

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One of the best things about being involved in the independent music scene is watching mutual friends combine to make big steps on big projects.  Heir Max has been a friend and someone I have shared a number of stages with for quite a while.  Sixo and I have crossed paths on occasion, and we share a number of mutual friends.  The two of them have combined under the label Fake Four (the indie juggernaut run by my friend Ceschi) to form Alligator Food, a no-nonsense combination of hard beats and hard rhymes.  On some six degrees of separation action, my friend Grace Park left her songbird presence on one of the tracks for this EP.  The guys from Alligator Food were even nice enough to put together a lo-fi mindscramble of a video for G.O.Y.A., the lead single.

-chief

Hot Off The Presses :: New Single From Heir J’s

Newness from the Dallas duo of Heir J’s.  A little cut titled I Think I’m Michael Jordan.  Free download, or drop them a few bucks.  Get it, either way.

-chief